In November 2009, Lands' End launched a new line called Lands' End Canvas, which offers a more fashion-oriented selection of casual clothing for men and women. In 2012, the company formed an 'online partnership' with the UK's Debenhams and House of Fraser department stores in 2016 it began selling on Amazon. In addition to operating mail order and online business and Lands' End Inlet stores (a reverse pun used for its outlet stores), Sears offered a Lands' End clothing line in a large number of its retail stores. In 2002, Sears bought the company for $2 billion in cash. In the late 1980s, Lands' End was also the jersey supplier of the United States national rugby union team. In 1992, Lands' End was named among 'The 100 Best Companies to Work for in America'. The 1990s saw continued growth, as the company began international expansion and became an early embracer of e-commerce, establishing a website and 'live chat' customer service. In 1986, it became a publicly traded company. The company expanded its computer systems and customer service operations. Lands' End's catalog business expanded in the 1980s, riding a nationwide wave of mail-order success. The company is named from its sailboat heritage, after Land's End, but the misplaced apostrophe in the company name was a typographical error that Comer could not afford to change, as promotional materials had already been printed. As the business became successful, it expanded into general clothing and home furnishings, and moved to Dodgeville, Wisconsin in 1978. It was founded by Gary Comer, along with his partners, 1963 Pan American Games gold medalist sailors Richard Stearns and Robert Halperin, and two of Stearns' employees.

Lands' End began as a mail-order yachting supply company in 1963 in Chicago. From 2002 to 2014, Lands' End was a subsidiary of Sears Holdings. The majority of the company's business is conducted through mail order and Internet sales, but the company also has retail stores, primarily in the Upper Midwest, along with international shops in the UK, Germany, Japan, France and Austria. Lands' End is an American clothing and home decor retailer founded in 1963 and based in Dodgeville, Wisconsin, that specializes in casual clothing, luggage, and home furnishings.

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